The Guardian commented recently that the media industry is shifting its approach to the environment and is seeking to capitalise on its ability to influence the debate at a new level.
The article, called ‘What makes a media brand meaningful?
’ features Reed Elsevier, with extensive and insightful commentary from Marcia Balisciano, Director of Corporate Responsibility.
"As media companies, the one thing that we realise is that there's something about our brainprint, if you will – the impact that we can have through our products and services by helping to inform debate and to advance environmental knowledge," said Marcia.
Please take a minute to read the full article