Daichi Yajima
Sales Manager
Tokyo, Japan
‘Our exhibition business contributes positively to society’
I work for RX in Japan and am currently sales manager of AGRI WORLD, the largest agricultural technology trade show in Asia.
The mission of my show team is to help shape the agricultural industry by launching new projects and bringing ideas into the trade show world. I have a significant role in leading my team to increase both sales performance and to attract quality buyers by enhancing visitor promotion activities. I am also very keen to make the show size grow every year.
In short, RX Japan is a remarkably positive organisation, always open to challenge. We never stop challenging ourselves in order to be better, and we will continue to challenge ourselves. We always strive to enter new markets, launch new shows and establish new sales skills and operating methods.
I feel very proud and pleased with the opportunity that I have been given to grow together with my team members through such challenges. Also, I am fortunate to work alongside members from many different countries and cultures. I like working in a diverse environment, respecting each other’s personality under one goal, while making our trade shows successful.
RX Japan covers more than 40 industry sectors, and we are the leading company in the Japanese trade show market. I strongly believe that our organisation is an excellent company and indispensable to the exhibition industry. We put in our every effort to make sure each industry and trade show is continuously developing. Since most of our trade shows have become Japan’s largest, our trade shows receive plenty of attention from within the industry.
One more aspect I like about my job is that our exhibition business contributes positively to society. For example, AGRI WORLD serves as an opportunity for training in addition to its main role as a B2B trade fair. Japanese farmers gather and fly from all over Japan to do their workshops at the show. They take the latest agricultural technology which they have learned at the show back to their home, and use this acquired knowledge and skills to improve their productivity.
I am very confident in our company being beneficial to society by providing such opportunities.